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Calling out the Arm Chair Critics
You know the story. An unfortunate CEO forgets that the mike is switched on. A pensioner’s complaint is met with profanity by a disgruntled customer service rep, and goes viral on social media. A...
Brexit: Now a very English problem
While the UK media and the Whitehall bubble is all of a flutter today following Theresa May’s decision to postpone the meaningful vote on her #Brexit deal, there is little impact here in Brussels...
Brexit: Could a general election be the only solution left for business?
Politicians like nothing more than an election or a fudge. But business does not. CEO’s require as much certainty as possible, so it was not surprising that most business leaders led by the CBI’s...
Tired of London, but not of life
A man who is tired of London is tired of life said Samuel Johnson. A philosophy I fully bought into when I first arrived in Bloomsbury as an eager under-graduate determined to shake-off my small...
Talk matters when it’s the harder option
Companies frequently get a bad rap for ducking tough issues and trying to ignore areas of controversy. So it’s only fair that those who do step up get the credit. When Bayer Crop Science bought...
KSI vs Logan Paul – is corporate comms late to the YouTube party?
When news reported two social media celebrities settled a dispute with a highly lucrative boxing bout broadcast via a pay-per-view stream on YouTube last week, I must admit I’d never heard of them....
Ready for your Video Prime Time? Using YouTube in Digital Advocacy.
Video is a creative and effective tool for trade associations, corporations and NGOs to communicate and engage with their communities. This is the first of a three-part series that looks at creating...
Farewell Paul Dacre. What next for the Daily Mail?
I’d bet good money that Paul Dacre is the only national newspaper editor that most people outside of journalism and the news bubble can name. His name is synonymous with the Daily Mail and the...
Coca-Cola, Michelin and a shared spirit of Liberté, Egalité, Fraternité?
The new CEO of Coca-Cola, the world’s most valuable brand, has axed the post of Chief Marketing Officer and called on staff to take more risks and not fear making mistakes. Meanwhile Michelin is...
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