Our Thinking
recent articles & news
Fourtold bolsters its team following rapid growth
PRCA’s 2018 Medium Consultancy of the Year expands with three new hires Fourtold has recruited three new consultants following a period of sustained growth since the start of 2020. These hires come...
Leap Year reflections on storytelling – Boris, skilled orator or not?
At the start of a new year and new decade, as part of what is naturally a reflective period, we may find ourselves reviewing and analysing the main events of the last era and what can be learned...
Digital ecosystems: tree surgeons needed?
Much like the trees currently in their autumn splendour, corporate digital structures might often seem like they remain timelessly static and unchanging. In reality though, there’s a story of...
Fourtold adds senior internal communications specialist to its leadership team
PRCA’s 2018 Agency Of The Year Expands Client Offer With Ex-BBC And Bupa Executive Fourtold has appointed senior communications adviser Christina Fee as a director in its UK team, strengthening its...
Video: Creating a Corporate Narrative
Our managing director Adam Powell shares his topline thoughts on why organisations need to develop a corporate narrative and how to go about creating one. A #90SecondExplainer. If you’d like to know...
General Election was always Boris’ answer to Brexit
Just under a year ago, I wrote a post arguing that a UK General Election was the only way to resolve Brexit once and for all. It now looks like two Prime Ministers later, three so-called...
Media training – for life not just crises
Part of my regular morning routine is to mentally critique the performance of an interviewee on BBC Radio 4’s Today Programme. I’m more than aware I do this from a position of comfort. It’s much...
Social media for execs: should comms people encourage or discourage it?
“Keep your executives OFF social media! It is the first place that journalists go digging for dirt.” That was the stark, yet well-meaning advice given by the business editor of a leading national...
What’s next in EU’s Game of Thrones after the European Parliament Elections: a quick look ahead
The European Union’s own version of ‘Game of Thrones’ kicked off this week following the weekend’s European Parliament elections. The Liberal ALDE parties, and to a lesser extent the Greens, became...
Join our network
We’ll make it easy, leave us your details and we’ll get in touch.