Fourtold strengthens policy and political communications offer, with new joiners in Westminster and Brussels

Growth story continues as policy and politics insiders bolster offer for international and national clients

Integrated strategic communications and public affairs consultancy, Fourtold, has strengthened its public affairs and senior stakeholder advisory services with the addition of two government affairs experts.

Asra Shakoor joins as a Managing Consultant in London, bringing a wealth of UK political communications and policy experience.

Meanwhile, Luke Richer joins Fourtold’s advocacy communications team in Brussels as a consultant after several years of working for the Australian government, helping it engage with the European institutions.

Both hires will significantly strengthen Fourtold’s government policy and political and strategic communications, helping clients to navigate the policy issues of the day across Westminster and Brussels.  

Asra was previously at the Department for Levelling Up, Housing and Communities, supporting five Secretaries of State, including Robert Jenrick and Michael Gove, with policy strategy and strategic communications advice. She was also part of the Speechwriters and Editorials Unit in the Secretary of State’s Private Office as well as the Policy Unit and spent time in the Number 10 Policy Unit. Before the Civil Service, Asra was Chief of Staff to Sajid Javid in Parliament, when he was a Secretary of State across three departments.  

Announcing the appointments, Fourtold Co-Founder and Partner, Matthew Willis, said, “This is an exciting time of continued rapid growth at Fourtold. Asra and Luke are two key hires with strong policy and political communications expertise, ensuring our clients can make their voices heard on the issues that matter to them.  

Their experience of advising high-profile politicians, government departments and NGOs on their external engagement, is particularly important given the growing expectation that business leaders steer on critical issues like the environment, sustainability, and digitisation, and governance.”  

Asra Shakoor said:  “Fourtold is a growing and dynamic consultancy – and I can’t wait to bring my experience of UK government and politics to bear for its world-leading clients.”

Luke Richer said: “I am excited to join the dynamic team at Fourtold at a time of impressive growth. I’m particularly looking forward to working with our innovative agri-food clients who are using new technology and science to address today’s and future challenges.”  

The hires build further on Fourtold’s recent growth and recruitment in the UK and Brussels. Corporate communications expert Neil Thomas joined as an Associate Director from Grayling in March, following the arrival of James Holtum, as a Director and Special Advisor in Brussels.  

He was former Head of Communications for a political group in the European Parliament and Spokesperson for a former NATO Secretary General. 


More about Fourtold 

Fourtold has offices in London, Oxford and Brussels and was set up in 2013 and provides its clients with smart, modern, integrated hands-on communications and public affairs consultancy – from strategy to delivery – in the UK, EU and internationally. It helps clients win trust in the science and technologies that can help tackle the global challenges of our time.  

These appointments build on Fourtold’s fast-growing science, health and technology client base, and reputation for integrated advocacy and communications work with global organisations – including Vodafone, PepsiCo, Healthy Europe, CropLife Europe (formerly ECPA) and Brewers of Europe. 


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Note to editors:   

Fourtold ( is an independent consultancy, providing strategic communications and reputation counsel to global organisations in the health, science, and technology industries.    

Fourtold operates from Oxford, Brussels, Germany, and Boston in the USA and has a network of associates across Europe. The consultancy has active partnerships with other independent consultancies to broaden and add depth to its public affairs offer.   

Earlier this year, Fourtold was shortlisted for two PRCA awards – Medium Consultancy of the Year, and The Team Culture and Community Award. 

For further information, please contact: 
Anne Visintin
+44 7763378371/