Leadership Purpose

That’s why we partnered with EACD to undertake research on the topic and start a conversation within our professional community.
In our joint research project with the European Association of Communications Directors (EACD), we spoke to communications professionals from around the world to find out what their organisations understood about the importance of ESG issues and the need to engage with stakeholders about these issues.
We particularly wanted to understand how businesses, organisations, and their senior executives are using social media to show leadership on the critical ESG issues of the day; to find out about their experiences, the hurdles they’ve encountered along the way, and the extent to which employees are traveling with them on their ESG journey.
The findings contained within this report will:
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There is a growing expectation that brands engage with their various audiences about ESG issues. So, it’s surprising that a significant minority of companies either don’t think that engaging on social is important enough or haven’t got around to it as a priority. engaging on social is important enough or haven’t got around to it as a priority.
Our executive thought leadership is a key part of our strategic communications, helping to protect and build our reputation, and social media is the leading channel we use to amplify this. It gives us control of the message/s, is easy to use, timely and complementary to the other channels we use. In particular, using LinkedIn allows our senior execs to talk about various issues in-depth, grounded in evidence and with passion.
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