When I joined ECPA in 2015, I was clear that the industry needed a step change in how it communicated and engaged with stakeholders. Our award winning With Or Without Pesticides campaign has been the flagship initiative in this shift, generating significant awareness and creating a platform for unprecedented engagement and dialogue.
The Fourtold team has been an invaluable partner in the campaign, instrumental in helping to shape strategy and deliver on our goals. Combining thoughtful advice, creativity and great delivery with an understanding of our market and the policy and social environment in which we operate, the team has helped us move the needle of stakeholder perceptions towards our industry.