Environmental, Social and Governance (ESG) Executive Leadership Survey
At Fourtold we have started to see an increase in the number of clients asking for help to run social media campaigns for their senior executives around company vision and purpose – and especially climate action and ESG. But we know that getting such programmes up and running is never straightforward.
To better understand the role of social media in executive communications, we are joining forces with the European Association of Communication Directors (EACD) to undertake research to surface key trends on executives’ use of social media – specifically in communicating ESG ambitions, vision and credentials.
We have been gathering feedback and insights from Communications professionals at different levels and across a wide range of industries. You can also help shape this study with your thoughts and experiences, by giving a few minutes of your time to complete our anonymous online survey here. The results of the research will be used as the basis for a report to be released at the end of the year.
The first of its kind, we expect the report to reveal significant gaps in how executives use social media, and surface invaluable insights into behavioural or organisational barriers and how organisations are engaging stakeholder groups with their ESG ambitions.
To show our appreciation for your time and input, once we’ve collected all responses we commit to making a donation to JustOneTree as a meaningful contribution to climate action.
As we move into a post-pandemic world where leaders are expected to be more visible, transparent and accessible, understanding how to leverage the power of social media will be more important than ever, with the potential to be a differentiating factor in stakeholder perceptions and organisational performance. If you would like to find out when the survey results get published and learn more about our activities, you can follow us on Twitter, Linkedin or send us an email to connect.