by Emily Scaife | Jan 29, 2019 | Advocacy & Political, Issues & Crisis, News
We’re told that ‘it’s good to talk’ but farmers haven’t always had the best reputation when it comes to communication (the ‘get off my land!’ stereotype has proved difficult to shake off). But, in truth, the farming industry has stepped up its game when it comes to...
by Matthew Willis | Jan 8, 2019 | Digital & Social, Issues & Crisis, News
You know the story. An unfortunate CEO forgets that the mike is switched on. A pensioner’s complaint is met with profanity by a disgruntled customer service rep, and goes viral on social media. A meaty substance of dubious origins is found in a TV dinner. Just some of...
by Darren Ennis | Dec 11, 2018 | Advocacy & Political, Issues & Crisis, News
While the UK media and the Whitehall bubble is all of a flutter today following Theresa May’s decision to postpone the meaningful vote on her #Brexit deal, there is little impact here in Brussels with EU officials and diplomats getting on with their day jobs, dealing...
by Darren Ennis | Nov 20, 2018 | Advocacy & Political, Issues & Crisis, News
Politicians like nothing more than an election or a fudge. But business does not. CEO’s require as much certainty as possible, so it was not surprising that most business leaders led by the CBI’s Carolyn Fairbairn welcomed the draft Brexit deal while the majority of...
by Adam Powell | Oct 2, 2018 | Brand & Reputation, Employee & Change, Issues & Crisis, News
Talk matters when it’s the harder option Companies frequently get a bad rap for ducking tough issues and trying to ignore areas of controversy. So it’s only fair that those who do step up get the credit. When Bayer Crop Science bought Monsanto for $63 billion...
by Amy Johnson | Sep 15, 2016 | Brand & Reputation, Issues & Crisis, News
The connection between emotions and effective advertising has always been clear. How we react to, engage with, and connect to brands is a capability we can’t deny, lodged deep within our brains. I’m no neuroscientist, but it’s not difficult to understand the link. And...
