by Adam Powell | Oct 2, 2018 | Brand & Reputation, Employee & Change, Issues & Crisis, News
Companies frequently get a bad rap for ducking tough issues and trying to ignore areas of controversy. So it’s only fair that those who do step up get the credit. When Bayer Crop Science bought Monsanto for $63 billion it knew it was taking on some tough reputational...
by Amy Johnson | Sep 15, 2016 | Brand & Reputation, Issues & Crisis, News
The connection between emotions and effective advertising has always been clear. How we react to, engage with, and connect to brands is a capability we can’t deny, lodged deep within our brains. I’m no neuroscientist, but it’s not difficult to understand the link. And...
