by Kathryn Bowditch | Oct 12, 2018 | Brand & Reputation, Employee & Change, News
A man who is tired of London is tired of life said Samuel Johnson. A philosophy I fully bought into when I first arrived in Bloomsbury as an eager under-graduate determined to shake-off my small country town upbringing. Fast forward 20 odd years and here I am...
by Adam Powell | Oct 2, 2018 | Brand & Reputation, Employee & Change, Issues & Crisis, News
Talk matters when it’s the harder option Companies frequently get a bad rap for ducking tough issues and trying to ignore areas of controversy. So it’s only fair that those who do step up get the credit. When Bayer Crop Science bought Monsanto for $63 billion...
by Adam Powell | May 12, 2017 | Brand & Reputation, Employee & Change, News
Coca-Cola, Michelin and a shared spirit of Liberté, Egalité, Fraternité? The new CEO of Coca-Cola, the world’s most valuable brand, has axed the post of Chief Marketing Officer and called on staff to take more risks and not fear making mistakes. Meanwhile Michelin is...
by Debbie Parriss | Feb 6, 2017 | Digital & Social, Employee & Change, News
Do you have the confidence that every message and experience that customers have with your organisation rings true and leaves a positive impression? Can you rely on your employees to reinforce and echo the sentiment and content of your marketing and PR programmes?...
by Matthew Willis | Oct 12, 2015 | Brand & Reputation, Employee & Change, News
A few recent experiences have caused me to reflect on the concept of ‘employee engagement’. The first was this excellently written critique by Larry Myler in Forbes. I’d heartily recommend reading it for yourself, but would summarise it as a cautionary tale of...
