by Fourtold | Sep 29, 2021 | Brand & Reputation, Digital & Social, Employee & Change, News
Environmental, Social and Governance (ESG) Executive Leadership Survey At Fourtold we have started to see an increase in the number of clients asking for help to run social media campaigns for their senior executives around company vision and purpose – and especially...
by Nike Lapite | Jul 16, 2021 | Brand & Reputation, Digital & Social, Employee & Change, News
Organisational culture in a Changing World It’s fair to say that we are living in a time of unprecedented change. Since the start of the pandemic, across the globe, our day-to-day lives have been upended, impacting the way we live and work. Technology has stepped in...
by Kevin Butler | Oct 2, 2020 | Brand & Reputation, Employee & Change, News
Advocacy communications moves into the sunlight Political campaigning plans for 2021 are slowly shaping up across organisations in Brussels. After all, it is only 12 weeks to Christmas. However, the COVID-19 pandemic has not disappeared, and organisations are...
by Christina Fee | Oct 2, 2020 | Brand & Reputation, Employee & Change, News
An audience-centric approach to defining your event objectives and messaging Background The unprecedented change triggered by the COVID-19 pandemic and the restrictions and new practices of the resulting lockdown has left an indelible mark on the face of many...
by Kathryn Bowditch | Sep 10, 2019 | Brand & Reputation, Employee & Change, News
Part of my regular morning routine is to mentally critique the performance of an interviewee on BBC Radio 4’s Today Programme. I’m more than aware I do this from a position of comfort. It’s much easier to play critic than guest. Occasionally, there is the high-profile...
by Clem Silverman | Aug 21, 2019 | Brand & Reputation, Digital & Social, Employee & Change, News
“Keep your executives OFF social media! It is the first place that journalists go digging for dirt.” That was the stark, yet well-meaning advice given by the business editor of a leading national newspaper I recently heard speak. Yet, for many senior people in...
