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Advocacy communications moves into the sunlight

Advocacy communications moves into the sunlight

by Kevin Butler | Oct 2, 2020 | Brand & Reputation, Employee & Change, News

Advocacy communications moves into the sunlight Political campaigning plans for 2021 are slowly shaping up across organisations in Brussels. After all, it is only 12 weeks to Christmas. However, the COVID-19 pandemic has not disappeared, and organisations are...
An audience-centric approach to defining your event objectives and messaging

An audience-centric approach to defining your event objectives and messaging

by Christina Fee | Oct 2, 2020 | Brand & Reputation, Employee & Change, News

An audience-centric approach to defining your event objectives and messaging Background The unprecedented change triggered by the COVID-19 pandemic and the restrictions and new practices of the resulting lockdown has left an indelible mark on the face of many...
Media training – for life not just crises

Media training – for life not just crises

by Kathryn Bowditch | Sep 10, 2019 | Brand & Reputation, Employee & Change, News

Part of my regular morning routine is to mentally critique the performance of an interviewee on BBC Radio 4’s Today Programme. I’m more than aware I do this from a position of comfort. It’s much easier to play critic than guest. Occasionally, there is the high-profile...
Social media for execs: should comms people encourage or discourage it?

Social media for execs: should comms people encourage or discourage it?

by Clem Silverman | Aug 21, 2019 | Brand & Reputation, Digital & Social, Employee & Change, News

“Keep your executives OFF social media! It is the first place that journalists go digging for dirt.” That was the stark, yet well-meaning advice given by the business editor of a leading national newspaper I recently heard speak. Yet, for many senior people in...
Tired of London, but not of life

Tired of London, but not of life

by Kathryn Bowditch | Oct 12, 2018 | Brand & Reputation, Employee & Change, News

A man who is tired of London is tired of life said Samuel Johnson.    A philosophy I fully bought into when I first arrived in Bloomsbury as an eager under-graduate determined to shake-off my small country town upbringing. Fast forward 20 odd years and here I am...
Talk matters when it’s the harder option

Talk matters when it’s the harder option

by Adam Powell | Oct 2, 2018 | Brand & Reputation, Employee & Change, Issues & Crisis, News

Talk matters when it’s the harder option Companies frequently get a bad rap for ducking tough issues and trying to ignore areas of controversy. So it’s only fair that those who do step up get the credit. When Bayer Crop Science bought Monsanto for $63 billion...
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Recent Posts

  • Fourtold Appoints MD to Build on its Rapidly Growing Brussels/EU Institutions Offer
  • GovTech II: Portugal assumes EU presidency & goes digital
  • DSA: The Future of Content Regulation
  • GovTech I: Lithuania’s tech savvy governance
  • Advocacy communications moves into the sunlight
  • An audience-centric approach to defining your event objectives and messaging
  • Fourtold bolsters its team following rapid growth
  • Leap Year reflections on storytelling – Boris, skilled orator or not?
  • Digital ecosystems: tree surgeons needed?
  • Fourtold adds senior internal communications specialist to its leadership team

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