by Kevin Butler | Oct 2, 2020 | Brand & Reputation, Employee & Change, News
Advocacy communications moves into the sunlight Political campaigning plans for 2021 are slowly shaping up across organisations in Brussels. After all, it is only 12 weeks to Christmas. However, the COVID-19 pandemic has not disappeared, and organisations are...
by Christina Fee | Oct 2, 2020 | Brand & Reputation, Employee & Change, News
An audience-centric approach to defining your event objectives and messaging Background The unprecedented change triggered by the COVID-19 pandemic and the restrictions and new practices of the resulting lockdown has left an indelible mark on the face of many...
by Kathryn Bowditch | Sep 10, 2019 | Brand & Reputation, Employee & Change, News
Part of my regular morning routine is to mentally critique the performance of an interviewee on BBC Radio 4’s Today Programme. I’m more than aware I do this from a position of comfort. It’s much easier to play critic than guest. Occasionally, there is the high-profile...
by Clem Silverman | Aug 21, 2019 | Brand & Reputation, Digital & Social, Employee & Change, News
“Keep your executives OFF social media! It is the first place that journalists go digging for dirt.” That was the stark, yet well-meaning advice given by the business editor of a leading national newspaper I recently heard speak. Yet, for many senior people in...
by Kathryn Bowditch | Oct 12, 2018 | Brand & Reputation, Employee & Change, News
A man who is tired of London is tired of life said Samuel Johnson. A philosophy I fully bought into when I first arrived in Bloomsbury as an eager under-graduate determined to shake-off my small country town upbringing. Fast forward 20 odd years and here I am...
by Adam Powell | Oct 2, 2018 | Brand & Reputation, Employee & Change, Issues & Crisis, News
Companies frequently get a bad rap for ducking tough issues and trying to ignore areas of controversy. So it’s only fair that those who do step up get the credit. When Bayer Crop Science bought Monsanto for $63 billion it knew it was taking on some tough reputational...
