by Kathryn Bowditch | Sep 10, 2019 | Brand & Reputation, Employee & Change, News
Part of my regular morning routine is to mentally critique the performance of an interviewee on BBC Radio 4’s Today Programme. I’m more than aware I do this from a position of comfort. It’s much easier to play critic than guest. Occasionally, there is the high-profile...
by Clem Silverman | Aug 21, 2019 | Brand & Reputation, Digital & Social, Employee & Change, News
“Keep your executives OFF social media! It is the first place that journalists go digging for dirt.” That was the stark, yet well-meaning advice given by the business editor of a leading national newspaper I recently heard speak. Yet, for many senior people in...
by Kathryn Bowditch | Oct 12, 2018 | Brand & Reputation, Employee & Change, News
A man who is tired of London is tired of life said Samuel Johnson. A philosophy I fully bought into when I first arrived in Bloomsbury as an eager under-graduate determined to shake-off my small country town upbringing. Fast forward 20 odd years and here I am...
by Adam Powell | Oct 2, 2018 | Brand & Reputation, Employee & Change, Issues & Crisis, News
Companies frequently get a bad rap for ducking tough issues and trying to ignore areas of controversy. So it’s only fair that those who do step up get the credit. When Bayer Crop Science bought Monsanto for $63 billion it knew it was taking on some tough reputational...
by Adam Powell | May 12, 2017 | Brand & Reputation, Employee & Change, News
The new CEO of Coca-Cola, the world’s most valuable brand, has axed the post of Chief Marketing Officer and called on staff to take more risks and not fear making mistakes. Meanwhile Michelin is running a ‘trust experiment’ to reinvigorate its employees...
by Debbie Parriss | Feb 6, 2017 | Digital & Social, Employee & Change, News
Do you have the confidence that every message and experience that customers have with your organisation rings true and leaves a positive impression? Can you rely on your employees to reinforce and echo the sentiment and content of your marketing and PR programmes?...
