by Dan Wood | Nov 25, 2019 | Digital & Social, News
Much like the trees currently in their autumn splendour, corporate digital structures might often seem like they remain timelessly static and unchanging. In reality though, there’s a story of growth, evolution, and maturation going on beneath the surface. Large...
by Clem Silverman | Aug 21, 2019 | Brand & Reputation, Digital & Social, Employee & Change, News
“Keep your executives OFF social media! It is the first place that journalists go digging for dirt.” That was the stark, yet well-meaning advice given by the business editor of a leading national newspaper I recently heard speak. Yet, for many senior people in...
by Matthew Willis | Jan 8, 2019 | Digital & Social, Issues & Crisis, News
You know the story. An unfortunate CEO forgets that the mike is switched on. A pensioner’s complaint is met with profanity by a disgruntled customer service rep, and goes viral on social media. A meaty substance of dubious origins is found in a TV dinner. Just some of...
by Clem Silverman | Aug 31, 2018 | Brand & Reputation, Digital & Social, News
When news reported two social media celebrities settled a dispute with a highly lucrative boxing bout broadcast via a pay-per-view stream on YouTube last week, I must admit I’d never heard of them. The failure to have these guys on my radar probably tells you more...
by Frederique Luca | Aug 9, 2018 | Advocacy & Political, Digital & Social, News
Video is a creative and effective tool for trade associations, corporations and NGOs to communicate and engage with their communities. This is the first of a three-part series that looks at creating or enhancing your video strategy using YouTube as your main channel. ...
by Debbie Parriss | Feb 6, 2017 | Digital & Social, Employee & Change, News
Do you have the confidence that every message and experience that customers have with your organisation rings true and leaves a positive impression? Can you rely on your employees to reinforce and echo the sentiment and content of your marketing and PR programmes?...
