by Kathryn Bowditch | Oct 12, 2018 | Brand & Reputation, Employee & Change, News
A man who is tired of London is tired of life said Samuel Johnson. A philosophy I fully bought into when I first arrived in Bloomsbury as an eager under-graduate determined to shake-off my small country town upbringing. Fast forward 20 odd years and here I am...
by Adam Powell | Oct 2, 2018 | Brand & Reputation, Employee & Change, Issues & Crisis, News
Companies frequently get a bad rap for ducking tough issues and trying to ignore areas of controversy. So it’s only fair that those who do step up get the credit. When Bayer Crop Science bought Monsanto for $63 billion it knew it was taking on some tough reputational...
by Clem Silverman | Aug 31, 2018 | Brand & Reputation, Digital & Social, News
When news reported two social media celebrities settled a dispute with a highly lucrative boxing bout broadcast via a pay-per-view stream on YouTube last week, I must admit I’d never heard of them. The failure to have these guys on my radar probably tells you more...
by Adam Powell | Jun 7, 2018 | Brand & Reputation, News
I’d bet good money that Paul Dacre is the only national newspaper editor that most people outside of journalism and the news bubble can name. His name is synonymous with the Daily Mail and the phrase ‘marmite’ is too mild to describe him. He made the Mail the...
by Adam Powell | May 12, 2017 | Brand & Reputation, Employee & Change, News
The new CEO of Coca-Cola, the world’s most valuable brand, has axed the post of Chief Marketing Officer and called on staff to take more risks and not fear making mistakes. Meanwhile Michelin is running a ‘trust experiment’ to reinvigorate its employees...
by Matthew Willis | Oct 14, 2016 | Brand & Reputation, Digital & Social, News
As the profiles and personalities of our leaders become ever more important assets in corporate reputation, the question on everybody’s lips is: should they jump into social media? Should they tweet? Or should they create and maintain any other social media profile...
