by Matthew Willis | Jun 7, 2022 | Digital & Social, Issues & Crisis, News
Far from the madding crowd: Business leaders must engage with ESG issues on social media The past decade has seen huge and far-reaching changes across society. Protest movements like Black Lives Matter and #MeToo are commanding global attention. Alongside this, the...
by Matthew Willis | Jan 8, 2019 | Digital & Social, Issues & Crisis, News
You know the story. An unfortunate CEO forgets that the mike is switched on. A pensioner’s complaint is met with profanity by a disgruntled customer service rep, and goes viral on social media. A meaty substance of dubious origins is found in a TV dinner. Just some of...
by Matthew Willis | Oct 14, 2016 | Brand & Reputation, Digital & Social, News
As the profiles and personalities of our leaders become ever more important assets in corporate reputation, the question on everybody’s lips is: should they jump into social media? Should they tweet? Or should they create and maintain any other social media profile...
by Matthew Willis | Oct 12, 2015 | Brand & Reputation, Employee & Change, News
A few recent experiences have caused me to reflect on the concept of ‘employee engagement’. The first was this excellently written critique by Larry Myler in Forbes. I’d heartily recommend reading it for yourself, but would summarise it as a cautionary tale of...
