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Far from the madding crowd: Business leaders must engage with ESG issues on social media

Far from the madding crowd: Business leaders must engage with ESG issues on social media

by Matthew Willis | Jun 7, 2022 | Digital & Social, Issues & Crisis, News

Far from the madding crowd: Business leaders must engage with ESG issues on social media The past decade has seen huge and far-reaching changes across society. Protest movements like Black Lives Matter and #MeToo are commanding global attention. Alongside this, the...
Calling out the Arm Chair Critics

Calling out the Arm Chair Critics

by Matthew Willis | Jan 8, 2019 | Digital & Social, Issues & Crisis, News

You know the story. An unfortunate CEO forgets that the mike is switched on. A pensioner’s complaint is met with profanity by a disgruntled customer service rep, and goes viral on social media. A meaty substance of dubious origins is found in a TV dinner. Just some of...
Should CEOs tweet?

Should CEOs tweet?

by Matthew Willis | Oct 14, 2016 | Brand & Reputation, Digital & Social, News

As the profiles and personalities of our leaders become ever more important assets in corporate reputation, the question on everybody’s lips is: should they jump into social media? Should they tweet? Or should they create and maintain any other social media profile...
Employee Engagement – on trend or heading out of fashion?

Employee Engagement – on trend or heading out of fashion?

by Matthew Willis | Oct 12, 2015 | Brand & Reputation, Employee & Change, News

A few recent experiences have caused me to reflect on the concept of ‘employee engagement’. The first was this excellently written critique by Larry Myler in Forbes. I’d heartily recommend reading it for yourself, but would summarise it as a cautionary tale of...

Recent Posts

  • What MEPs want: 10 tips for planning your 2024 European Election campaign
  • Fourtold strengthens policy and political communications offer, with new joiners in Westminster and Brussels
  • Welcoming five new faces to Fourtold
  • JEDI communications are hard – but the rewards are high
  • The Czech Presidency’s uphill battle for unity
  • Far from the madding crowd: Business leaders must engage with ESG issues on social media
  • Leadership in the age of purpose
  • Fourtold’s Strong Growth Continues with the Appointment of Strategic PR and Corporate Comms Expert Neil Thomas as Associate Director
  • Sustainable Corporate Governance – hit or miss?
  • Fourtold Appoints Veteran International Political Comms Specialist James Holtum, as Senior Advisor and Head of Political Engagement

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