by Adam Powell | Nov 21, 2019 | News
Fourtold adds senior internal communications specialist to its leadership team PRCA’s 2018 Agency Of The Year Expands Client Offer With Ex-BBC And Bupa Executive Fourtold has appointed senior communications adviser Christina Fee as a director in its UK team,...
by Adam Powell | Nov 19, 2019 | Brand & Reputation, News
Video: Creating a Corporate Narrative Our managing director Adam Powell shares his topline thoughts on why organisations need to develop a corporate narrative and how to go about creating one. A #90SecondExplainer. If you’d like to know more, please get in touch. ...
by Adam Powell | Oct 2, 2018 | Brand & Reputation, Employee & Change, Issues & Crisis, News
Talk matters when it’s the harder option Companies frequently get a bad rap for ducking tough issues and trying to ignore areas of controversy. So it’s only fair that those who do step up get the credit. When Bayer Crop Science bought Monsanto for $63 billion...
by Adam Powell | Jun 7, 2018 | Brand & Reputation, News
Farewell Paul Dacre. What next for the Daily Mail? I’d bet good money that Paul Dacre is the only national newspaper editor that most people outside of journalism and the news bubble can name. His name is synonymous with the Daily Mail and the phrase ‘marmite’ is too...
by Adam Powell | May 12, 2017 | Brand & Reputation, Employee & Change, News
Coca-Cola, Michelin and a shared spirit of Liberté, Egalité, Fraternité? The new CEO of Coca-Cola, the world’s most valuable brand, has axed the post of Chief Marketing Officer and called on staff to take more risks and not fear making mistakes. Meanwhile Michelin is...
